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PROSUMER REPORTS IS A SERIES OF THOUGHT LEADERSHIP PUBLICATIONS BY HAVAS WORLDWIDE — A GLOBAL INITIATIVE TO SHARE INFORMATION AND INSIGHTS, INCLUDING OUR OWN PROPRIETARY RESEARCH, ACROSS OUR NETWORK OF AGENCIES AND CLIENT COMPANIES. THIS SITE FEATURES CONTENT ON TOPICS COVERED IN OUR PROSUMER REPORT WHITE PAPERS.

Why innovation often happens at the edge

The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won? If Robin Givhan, author of “The battle of Versailles,” is to be believed, it was “the Americans who stunned the crowd that night —less with their craftsmanship than with their success in capturing the spirit of the modern woman through both their clothes and the pure energy they poured into the show.” Heady days In 2015, it is not American designers that capture the zeitgeist. The role of outsiders belongs to Hedi Slimane, J.W. Anderson, and Olivier Rousteing. All of them come from the fringes of luxury fashion, either establishing their name via the urban, androgynous look in the case of Mr. Anderson, or being a virtual fashion unknown in the case of Mr. Rousteing. (more…)

RELATED TOPICS:

Brand Leadership, Building Brands that Matter: the Sweet Spot Between Trust & Dynamism, Digital and the New Consumer: Emerging Paths to Purchase, Innovation, Luxury

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HWW Brussels: The Last Post

Every evening at 8 p.m., a crowd gathers at Ypres's Menin Gate to honor the fallen soldiers of World War I with a Last Post bugle call. The nightly ceremony began in 1928, and is now approaching its 30,000th rendition. To recognize the milestone, HWW Brussels teamed with charity Superact to create an app for the Last Post. The app allows users to listen to the Last Post live, as smartphones around the world air the bugle call simultaneously, and also includes a timeline filled with facts and historical photos of important wartime events. Learn more and download the app here.

RELATED TOPICS:

Communities and Citizenship

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