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PROSUMER REPORTS IS A SERIES OF THOUGHT LEADERSHIP PUBLICATIONS BY HAVAS WORLDWIDE — A GLOBAL INITIATIVE TO SHARE INFORMATION AND INSIGHTS, INCLUDING OUR OWN PROPRIETARY RESEARCH, ACROSS OUR NETWORK OF AGENCIES AND CLIENT COMPANIES. THIS SITE FEATURES CONTENT ON TOPICS COVERED IN OUR PROSUMER REPORT WHITE PAPERS.

The Smartest Guy in the Room Is a Robot

IBM built the first self-learning program in the 1950s, a computer that could play checkers. That has evolved into the artificial intelligence system, nicknamed Watson, that today can win Jeopardy, DJ a party, and even create recipes. Havas Worldwide and IBM client partners presented Watson's capabilities to an audience at Cannes last week. Read about the panel, the history of Watson, and cognitive computing on The 186.

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This Digital Life

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Dear Millennials: To Grow Your Business, Focus on People, Not Just Products

People like Jim Clifton, chairman and CEO of Gallup, have been sounding the alarm about the state of entrepreneurship in the United States: In a blog post Clifton lamented the fact that more businesses in this country now close each year than open—a trend that’s held true for each of the past half dozen years. But I think entrepreneurship is in safe hands. (more…)

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Building Brands that Matter: the Sweet Spot Between Trust & Dynamism

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“Full-Frontal Content”: The Craft of Sharing

“Being a photographer these days is pretty interesting because it’s not just about the craft, it’s also about the craft of sharing it." —Jimmy Chin Is there something about this new creator-to-mass-audience relationship that’s actually changing the creative process? Does the act of distribution change the act of making? The panelists at the Cannes panel "Full Frontal Content" thought so — all four agreed that the experience of being an artist and creator is profoundly different today, thanks to the at-your-fingertips capabilities to share your work with the entire planet. (more…)

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Building Brands that Matter: the Sweet Spot Between Trust & Dynamism, Hashtag Nation: Marketing to the Selfie Generation, This Digital Life

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Finance in football: will the fans stand by the brands?

Manchester United is the world’s most valuable football brand—but the Fifa scandal and obsession with sponsorship deals risks alienating its core audience. Brand Finance’s Football 50 study, published recently, reflects eye-watering valuations for the world’s top football brands. Southampton has increased its brand valuation by 91 percent and Manchester United returns to the top of the 2015 table at £727m, making it the first “billion dollar” football brand. Much of a football brand’s valuation can be attributed to sponsorship, which is intrinsically linked to the loyalty and relationships football brands have with their fans. (more…)

RELATED TOPICS:

Building Brands that Matter: the Sweet Spot Between Trust & Dynamism

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