The Shuffle Age: Global Music Fans Unplugged
Havas Sports & Entertainment’s second edition of its FANS.PASSIONS.BRANDS study reveals that:
- 56% of people listen to at least 10 musical genres. • The relationship between fans and their music passion can be categorized into eight Logics of Engagement. • The meaning and place of music for fans varies widely by country and age group. • Brands need to understand the motivations and behaviors of music fans in order to target them effectively.