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PROSUMER REPORTS IS A SERIES OF THOUGHT LEADERSHIP PUBLICATIONS BY HAVAS WORLDWIDE — A GLOBAL INITIATIVE TO SHARE INFORMATION AND INSIGHTS, INCLUDING OUR OWN PROPRIETARY RESEARCH, ACROSS OUR NETWORK OF AGENCIES AND CLIENT COMPANIES. THIS SITE FEATURES CONTENT ON TOPICS COVERED IN OUR PROSUMER REPORT WHITE PAPERS.

The Shuffle Age: Global Music Fans Unplugged

Havas Sports & Entertainment’s second edition of its FANS.PASSIONS.BRANDS study reveals that:

  • 56% of people listen to at least 10 musical genres. • The relationship between fans and their music passion can be categorized into eight Logics of Engagement. • The meaning and place of music for fans varies widely by country and age group. • Brands need to understand the motivations and behaviors of music fans in order to target them effectively.
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Digital and the New Consumer: Emerging Paths to Purchase, This Digital Life

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How to make ordinary talent extraordinary

If leaders look after their existing employees, they may find there isn't a talent deficit after all, says Havas Worldwide's global CEO Over the past few years, it’s been heartening to see talent management beginning to get the attention it deserves. Too often, though, the emphasis is on perceived talent shortages and the difficulty of finding qualified candidates for available positions. While we all need to be vigorous recruiters, it’s a mistake to overlook the best source of talent most of us have: the people already on our payrolls. Besides the requisite training, there are plenty of other opportunities to turn current employees into something extraordinary. I recommend the following initial steps: (more…)

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The Talent Mandate

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The Smartest Guy in the Room Is a Robot

IBM built the first self-learning program in the 1950s, a computer that could play checkers. That has evolved into the artificial intelligence system, nicknamed Watson, that today can win Jeopardy, DJ a party, and even create recipes. Havas Worldwide and IBM client partners presented Watson's capabilities to an audience at Cannes last week. Read about the panel, the history of Watson, and cognitive computing on The 186.

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This Digital Life

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Dear Millennials: To Grow Your Business, Focus on People, Not Just Products

People like Jim Clifton, chairman and CEO of Gallup, have been sounding the alarm about the state of entrepreneurship in the United States: In a blog post Clifton lamented the fact that more businesses in this country now close each year than open—a trend that’s held true for each of the past half dozen years. But I think entrepreneurship is in safe hands. (more…)

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Building Brands that Matter: the Sweet Spot Between Trust & Dynamism

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