How to Be a Man
In an article in The New York Times last week, we found that all sorts of how-to tools are popping up online to help the testosterone set, especially dads. Procter & Gamble’s new website Manofthehouse.com, for instance, gives advice on that hottest of topics: sex. Not what you’d typically expect from P&G, but a quick cruise of the site shows all kinds of other advice, too, from how to eat and how to work out, to how to dress—with an article called “You’re Too Old to Wear That.”
If you’re not a dad, fear not; there’s plenty of advice out there for every man. Maybe it’s nostalgia for the Boy Scout handbook…the Art of Manliness teaches guys everything from how to make introductions like a gentleman to how to start a fire with flint and steel. Manly stuff, for sure. And Esquire, that bastion of all things Renaissance man, will teach you how to cook the perfect steak, how to have sex in the car and, when you’re done with all that, how to make the perfect Tom Collins.
Women’s magazines have been doling out advice for years, and there are plenty of websites doing the same for women today. But the rise in advice for men is especially noticeable today. As men try to redefine themselves in this post-metrosexual world, there are increasingly more instruction manuals floating around (have we really forgotten how to tie a knot?).
Marian Salzman is president of Euro RSCG Worldwide PR, North America and coauthor of The Future of Men.
This post was excerpted from a piece that ran on our sister site, Euro RSCG Worldwide PR.