One Young World: Harnessing the Power of Youth
We know from Euro RSCG Worldwide’s studies of the millennial generation that young people around the globe have an incredible power to effect change, thanks in no small part to the greater connectivity brought about by new technologies and social media. Members of this generation also share a deep sense of duty and pragmatism. Rather than blaming other generations or cultures for the planet’s afflictions, they are ready to shoulder responsibility for creating achievable solutions. Eight in 10 of the millennials we surveyed in our latest global study don’t just believe it is their generation’s duty to change the world, they also believe they have the power to pull it off.
I share in that belief, as does David Jones, global CEO of Havas and Euro RSCG Worldwide. Together, we founded One Young World, the premier forum for young leaders across the globe.
Just more than a year ago, the One Young World Inaugural Summit was held in London. It drew on the passion, talents, and imaginations of 823 young leaders from 112 countries, who in turn learned from a counsel made up of experienced change agents such as Kofi Annan, Bob Geldof, Muhammad Yunus, and Desmond Tutu. Delegates, counselors, and organizers worked together to develop six key resolutions in response to the most pressing issues the world faces today. The young participants returned home energized and empowered to make a difference in their local communities and countries–and the world.
Here’s a glimpse of what took place:
The Second Annual One Young World Summit is to be held in Zürich, Switzerland on 1-4 September 2011. David and I invite you to visit One Young World to find out about opportunities for corporate sponsorship or, if you were born in 1985 or later, to register as a candidate.
Let’s get things done.
Kate Robertson is chairman of Euro RSCG Group U.K.
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