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Communities and Citizenship

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HWW Brussels: The Last Post

Every evening at 8 p.m., a crowd gathers at Ypres's Menin Gate to honor the fallen soldiers of World War I with a Last Post bugle call. The nightly ceremony began in 1928, and is now approaching its 30,000th rendition. To recognize the milestone, HWW Brussels teamed with charity Superact to create an app for the Last Post. The app allows users to listen to the Last Post live, as smartphones around the world air the bugle call simultaneously, and also includes a timeline filled with facts and historical photos of important wartime events. Learn more and download the app here.

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Communities and Citizenship

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I Have a Dream

The children in this Havas Adrenaline-produced video want to be doctors, firefighters, teachers, athletes, and comedians, just like any other kids. They are also all homeless. More than 25,000 New York City children will sleep in homeless shelters tonight—an all-time high. Adrenaline teamed with the Coalition for the Homeless to raise awareness of children’s homelessness and pay homage to Dr. Martin Luther King, Jr., timed to coincide with the national US holiday celebrating his life’s work. Watch the video here.

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Communities and Citizenship

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You + Your Smartphone Fight Hunger

There are nearly 2 billion smartphones in the world, and there are 100 million underweight children in developing countries. If we connect the two, we may be able to change something. Havas Worldwide Germany is the official partner of the nonprofit startup Share The Meal, part of the World Food Program's "Innovation Fund." Anyone can join, through smartphones or social networks. With the Share The Meal app, one click buys a school lunch for a child in Africa for a donation of just € 0.40. A small amount can make a big impact. Sign up for Share The Meal now.

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Building Brands that Matter: the Sweet Spot Between Trust & Dynamism, Communities and Citizenship, Digital and the New Consumer: Emerging Paths to Purchase

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#GivingTuesday: A Dedicated Day of Giving

Wading through all the Christmas displays while trying to find Halloween treats, I have been thinking more and more about #GivingTuesday. The concept that New York’s 92nd Street Y and the United Nations Foundation had in mind when they launched the initiative is deliciously simple—and appealing, as we’re all still shaking off the hangover of last decade’s collective overspending, against a backdrop of the frenzied end-of-year consumerist messages. (more…)

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Communities and Citizenship, The New Consumer and the Sharing Economy, The New Consumer in the Era of Mindful Spending

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